Banalization of Frank O'Hara

I never watched Mad Men, except for various clips here and there, and what I've seen seems like a lamo pseudo-artsy exploitation of some white Americans' nostalgia for the relatively recent past they don't even remember. I might watch a few episodes in order to see if there's any plausibility to my hunch. Maybe it's a genius show. Maybe it's just not my kind of a show. Maybe I'm too indoctrinated and stubborn to enjoy good shows. But the clips are not helping the (non-existing) "make Sneza fall for Mad Men" cause. Case in point: this clip.